In 2017 the owner of Nice Events Scandinavia, together with its co-operation partners, took the decision to restructure the ownership and founded the new holding company Scandinavian Exhibition Group. The Group’s mission is to offer top class, leading face-to-face and digital meetings to the Scandinavian business community. The Group turnover in 2017 was approx. 4 million Euros and the objective is to continue the fast growing strategy through acquisitions and organic growth. The three owners are well known in the Scandinavian exhibition industry with more than 100 years of collective experience.
Scandinavian Exhibition Group consists of five operational companies, BraMässor Sverige, Oxbridge Live Media, LifeStyle Events, Traveko Scandinavia and MeetAgain, organizing some 20 exhibitions and 150 other business events annually in Sweden, Denmark and Norway.
The exhibitions span from consumer shows like the Swedish Bicycle Show and the MC Sport Expo to trade shows like Embedded Conference Scandinavia , The Swedish Optical Fair, The Gothenburg Furniture Fair and exhibitions that are part of leading Scandinavian Health & Life Science congresses.
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